Chappell Roan at Lollapalooza Brasil
Chappell Roan × Lollapalooza Brasil × Midwest Princess Project

Midwest
Princess
in Brasil

Campaign Wrap Report

197
New Monthly Donors
$24,181
Total Raised
0
Supporters
Scroll
01 // Campaign Snapshot

The Experience

🎪
Experience
Lollapalooza Brasil
Autódromo de Interlagos, São Paulo
March 20–22, 2026
✈️
Grand Prize Package
International Flyaway
2× Lolla Lounge passes, signed album, 5-night hotel, flights for two to São Paulo
🌸
Beneficiary
Midwest Princess Project
Chappell Roan's initiative supporting LGBTQ+ youth and mental health resources
0
New Monthly Donors
$24,181
Total Raised
0
Supporters
0
Actions Taken
0
Pageviews
0
Total Impressions
Feb 24
Campaign Closed
Mar 20–22
Experience Dates
Lollapalooza Brasil
✦ Winner ✦
See You
in Brasil
São Paulo, Brazil
Chappell Roan live
02 // Campaign Reach
0
Total Impressions Across All Channels
Email 36.2%
Paid Social 34.5%
Pageviews 15.9%
SMS 13.4%
Email
0
36.2%
Paid Social
0
34.5%
Pageviews
0
15.9%
SMS
0
13.4%
0
Supporters
0
Paid Reach (Unique)
0
Actions Taken
Lollapalooza Brasil crowd
03 // Impact

Real Donors, Recurring Forever

197
New Monthly Donors

The most powerful number in this campaign isn't the impressions or the pageviews — it's 197. That's the number of fans who converted to recurring monthly donors for the Midwest Princess Project. Monthly donors don't give once; they compound. These 197 supporters represent a sustained, growing revenue engine for LGBTQ+ youth and mental health resources.

Estimated Annualized Value
$26,935
Based on Propeller historical average retention data across all campaigns.
Direct Donations Raised
$24,181
Campaign Duration
Jan 15 – Feb 24, 2026
🌸
Midwest Princess Project

Chappell Roan's charitable initiative supporting LGBTQ+ youth, mental health resources, and community building in the Midwest and beyond.

Festival atmosphere
Thank You For
Propelling!

To Chappell Roan, Lollapalooza Brasil, and the Midwest Princess Project — thank you for trusting Propeller to turn fan energy into lasting impact. 197 new monthly donors is just the beginning. This is what happens when music and purpose meet on an international stage.

~Team Propeller